RVL Skincare
Building the Digital Backbone of a Modern Dermatology Practice
RVL Skincare, founded by Manhattan dermatologist Dr. Rita V. Linkner, blends medical-grade skincare with a concierge membership practice model. Patients come for both premium treatments and exclusive skincare products, and the brand has grown into multiple markets beyond New York.
But as RVL scaled, their technology stack couldn’t keep up. Shopify managed e-commerce. Separate systems handled scheduling. Contracts and renewals were manual. Patient data was scattered across tools. What RVL needed was a custom-built platform to bring it all together.
The Challenge
The business faced the same hurdles many fast-growing practices experience:
Fragmented systems: Products, patients, and appointments all lived in silos.
Membership complexity: Annual contracts and renewals were managed by hand.
Scheduling at scale: Multiple locations, multiple practitioners, no unified view.
Patient expectations: Clients paying for concierge dermatology expect a seamless, luxury experience online as well as in-office.
The solution had to deliver more than functionality. It had to feel as premium as the RVL brand itself.
Our Approach
Brainstorm partnered with RVL to design and build a custom CRM + patient portal that became the single source of truth for the practice.
The end result: a platform tailored specifically for how RVL runs its business — not a generic template.
Branded Portal Experience
Patients log in to a clean, simple interface to book appointments, view routines, sign contracts, and manage memberships.
Unified Operations
Staff handle scheduling, patient records, and product orders all in one place.
Membership Automation
Contracts, reminders, renewals, and payments flow automatically through the system.
Commerce Integration
Shopify orders and subscriptions sync directly with patient accounts.
Compliance First
Secure intake forms, data protections, and HIPAA standards built in from day one.
The Results
The new system became the backbone of RVL Skincare’s growth.
Patients enjoy a seamless digital experience that matches the exclusivity of the brand.
Staff save hours each week with streamlined scheduling, billing, and contract management.
The Business has a scalable foundation to expand into new markets with confidence.
By replacing a patchwork of disconnected tools with one integrated system, RVL Skincare unlocked the ability to grow without adding complexity.
Why It Matters?
For RVL, this wasn’t just a tech project — it was building the infrastructure to support the future of their practice. At Brainstorm, that’s what we specialize in: taking complex operations and designing custom systems that are simple, powerful, and built for scale.