Volt Lites
Website development and support in close collaboration with the client to align design, content, and functionality with business goals.
Industry: Entertainment Lighting & Production
Location: Burbank, California
The Challenge
Volt Lites is a premier lighting and production company servicing high-stakes film, television, and live event projects. While their business was growing, internal systems weren’t keeping pace.
They faced a familiar set of operational hurdles:
Sales and operations worked in disconnected systems, leading to rework and unclear handoffs.
RentalWorks housed all operational data, but it was siloed from client and sales activity.
Key project milestones weren’t being tracked consistently or tied back to original deals.
There was no centralized place to see the full picture of a project—from initial quote through fulfillment.
The lack of integration across teams meant slower ramp-ups,
duplicated work, and friction during high-pressure moments.
The Strategy
Volt needed a system that reflected how their business actually runs—not just a CRM for sales, but a connected hub that linked client relationships, deal flow, and operational readiness in one place.
Key area of focus
Brainstorm worked closely with the Volt team to architect and implement a solution that married Salesforce with RentalWorks and their internal workflow tools.
Aligning Around the Real Process
We conducted structured discovery sessions across sales, production, and shop teams to map out their true project lifecycle—from quote to delivery—and identified the systems and touchpoints that mattered at each stage.
Custom Salesforce Build
We designed a tailored Salesforce instance that tracked clients, opportunities, projects, and venues in a way that reflected how Volt manages its work. Milestones were structured to give both sales and operations clear visibility into job progress.
RentalWorks Integration
We built a custom sync between RentalWorks and Salesforce that brought relevant project data—such as prep schedules, fulfillment status, and key job details—into the CRM. This created a shared 360-degree view of each project without requiring operational teams to duplicate effort.
Streamlined Handoffs into Execution
Once a deal is closed, Salesforce automatically triggers project setup tasks: folder creation, ClickUp task generation, and internal team alignment. Everything moves faster, with fewer gaps between departments.
Built to scale
The system was intentionally structured for extensibility, with the next phases including Slack notifications, automation of client communications, and deeper reporting.
Results
Connect Sales & Ops
Teams now work from the same system with shared access to key data
Faster Job Start Times
No more duplication or manual setup after a deal closes
Consistent Milestone Tracking
Progress is now visible and actionable across departments
Foundation for Automation
Slack alerts, forecasting dashboards, and contract automation are all in progress
Scalable Framework
Built to support deeper RentalWorks sync and future tooling expansion
Slack alerts for key project changes
More robust reporting for forecasting and production planning
Deeper bi-directional syncing with RentalWorks
Enhanced client touchpoints through automated emails and e-signature tracking
Why It Matters
The result is a system that works the way their team works: fast, clear, and connected.
For companies operating in fast-paced, service-driven environments, having disconnected systems between sales and operations is more than a nuisance—it’s a risk. Volt Lites partnered with Brainstorm to eliminate those disconnects, reduce manual work, and gain a clear line of sight across the entire project lifecycle.