Conair
A Modular UI Refresh Built for Scale and Speed
Platform: Salesforce Commerce Cloud (SFRA)
Project Length: 7 weeks
The Challenge
Conair approached Brainstorm with a clear but demanding goal: refresh the user experience of their ecommerce storefront without disrupting their broader multi-brand infrastructure.
They needed more than a redesign. They needed a system:
That could modernize the look and feel of core shopping pages.
That would work within their existing Salesforce Commerce Cloud ecosystem.
That could be reused across other brands and campaigns.
And it had to go live in under two months.
With a tight timeline and shared codebase, any misstep could risk downtime or cross-site instability. We had to deliver fast, but deliver smart.
The Approach
We quickly aligned on a strategy that balanced visual impact with long-term flexibility. Instead of a one-off reskin, we built a modular design system—clean, scalable, and engineered for reuse across the business.
Key to this success was our approach to architecture:
The result was a UI that looked brand new—without breaking what already worked.
Scoped visual updates
Touched only what needed to change, minimizing ecosystem risk.
Reusable Page Designer components
Empowered Conair’s internal teams to launch campaigns faster.
SaaS-based styling system
A new SaaS-based styling system layered carefully into their SFRA build, allowing multiple teams to work in parallel without code collisions.
The Outcome
A fully refreshed shopping experience, delivered in just 7 weeks.
A clean, modern UI across homepage, product pages, category templates, cart, and checkout.
A modular design system now being adopted across additional brands.
Zero disruptions to other storefronts on the same platform.
Why It Matters
This project proves that enterprise commerce teams don’t need to choose between speed and scale. With the right strategy, it’s possible to modernize fast—without destabilizing a shared architecture or slowing down future campaigns.
For companies managing multiple storefronts on Salesforce Commerce Cloud, this kind of modular, forward-thinking UI work lays the foundation for agility at scale.
